The best IT solutions wear simple clothes.

Many systems projects go over budget, go beyond time deadlines, and fail to function as users desire.

We see that regularly when people come to us with ‘sticky problems’, including:

  • web applications abandoned by the people who developed them,
  • prototypes malfunctioning when tested at production speed, and
  • software containing plug-ins that bring cybersecurity vulnerabilities.


When people have IT/tech problems, they need to be able to describe their needs in clear and simple terms. When IT/tech people discuss solutions they need to speak in ways clients can understand.

Fancy tech jargon reduces the likelihood of agreement on valuable solutions.

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